Nike ran its first commercial with shamed golfer, Tiger Woods, and perhaps not surprisingly opted to continue commercially with the rehabilitation track Woods started on for his own personal sake. If you didn’t click on the TV spot link above, do so now and watch the 30 second ad. It’s the only way to appreciate this pivotal moment in the resurrection of Tiger Woods celebrity star. And just so you know, the voice is Tiger Woods’ deceased father.

I think the Tiger Woods/Earl Woods ad has the potential to be genuinely moving. Sure, Woods was probably instructed by the director to look sorrowful, but it was well done and appears honest. It is a valid and valiant attempt at contrite introspection … if you were a normal chap. Unfortunately, … (more…)