I’m not given to hyperbole, but this is one occasion when I can enthuse about a truly stunning artistic fashion collaboration between two powerhouse brands, Liberty of London and Target. I am especially excited because the collection includes that sartorial standby every man can set himself apart with: The necktie.

Liberty is an iconic British institution, famed for its extensive collection of ebullient, playful and colorful prints for fabric and housewares. Liberty has been creating unique, inspired prints since 1875, working with artists, designers, and other whimsical collaborators. Each season’s collection has transitioned from an intensely contemporary aesthetic into collectible classics over time.

Continuing their Designers Collaboration series, Target has brought its own brand strengths of good quality, contemporary items at great value into partnership with those of Liberty of London. Target consistently demonstrates the consumer value potency inherent in leveraging core brand traits across different brands, as well as the business success this strategy creates.

So, succumb to sartorial superiority. Despite the hurry to casual wear every day of the week and the denunciation of the necktie as a metaphor for a vacuous, banal corporate persona, any man of genuine style will appreciate the delight in a finely crafted suit set off by one of these gorgeous Liberty of London for Target prints (there are three in the image above). Be a tailored triumph, get to Target now.