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	<title>dd&#124;a brandflakes &#187; loss aversion</title>
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		<title>Touch Me &#8230; Pay More</title>
		<link>http://blog.dday.com/marketing/stuart/touch-me-pay-more/</link>
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		<pubDate>Mon, 02 Feb 2009 14:00:55 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[journal of judgment and decision making]]></category>
		<category><![CDATA[loss aversion]]></category>

		<guid isPermaLink="false">http://www.dday.com/blog/?p=438</guid>
		<description><![CDATA[Sellers of both puppies and cars have known this for a while &#8230; customers interacting with, or just holding, your product for longer periods are more likely to buy. Of additional interest from a recent scientific study is that these customers will be more likely to pay more!
Length of ownership influences the owner&#8217;s perception of [...]]]></description>
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