Selling through the Science of Attraction
Sunday, May 31st, 2009
Luscious lips. A kissable mouth. A sensuous smile. Advertisers are now exploring the potency of physical attraction to compel consumers towards their products. Recently, Diageo approached the bio-statistician Dr. Kendra Schmid of the University of Nebraska Medical Center, as Diageo looked to perfect their Baileys brand “Listen to your lips” campaign; selecting lips that had the most, well, sex appeal.
Dr. Schmid is uniquely qualified to help having developed cutting edge research on the science of attraction, including identifying the characteristics that identify faces and lips to which we are most attracted. (more…)
