I almost exclusively watch T.V. shows online, either on hulu.com or a network’s Web site. I am never at home when shows are typically aired and I like the format of short 30 to 15 second ads rather than 2 minute blocks that interrupt the show you are watching. The commercial that was constantly on was a new advertising spot for Frito Lays’ healthy line of snack food.

This advertising is directed exclusively at women. The segments end with a little flag that says “only in a woman’s world.”

I have to admit when I first saw these commercials I was offended. I think that so often advertisers end up talking at women rather then developing a conversation with them. I also think that advertisers play to the typical stereotypes about men and women. See Stuart’s previous blog post “Men are stupid and women are scheming” here and then watch Webisode 7, where the husband is played as well meaning but stupid and the wife as harried yet indulgent. I don’t see myself in these ads. (more…)