When I think of my experiences of IKEA stores in America and England, I often think of interesting home furnishing designs. I also often recollect the one-track maze of the floor layout, which forces you to navigate the entire store. Moreover, I recall the Sunday afternoon amusement park atmosphere brought about by hordes of families making their way to the fun fair that is the children’s section. What I did not think about is a store full of cats. Until now. The ad agency Mother has developed a beguiling ad for IKEA that has given my perspective of the store a new dynamic. It is a fabulous work of video production and I feel certain will connect with the target audience. Be sure to watch the longer “making of” video below as well. I’d love to be able to say to a client, “What would happen if [insert odd scenario]? Let’s just try it!”

We at dd|a are pet lovers. Most of us have at least one pet living with us in our homes. Research has shown that owning a pet can make people happier. It has also shown it can make people emotionally, and even physically, healthier. This is no doubt due in part to the companionship and unconditional love that a pet brings to an owner on a daily basis, and vice versa. We wanted to share with you some of our pet and owner relationship stories…

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