If you are interested, as we are, in archetypal phenomena, especially as they relate to brands, then you will be as excited as us to see David Croneberg’s A Dangerous Method. It tells the story behind Carl Jung’s astonishing psychological insights, learned first under the mentorship of the great Sigmund Freud, but then innovatively developing after Jung’s break with Freud in a groundbreaking leap of psychoanalytical thought.

We have referenced Carl Jung’s analysis of dreams before in this post here, as well as our use of brand archetyping as a tool to aid clients in deciphering and articulating their true selves (such as that for Omaha Steaks here, for example). What is exciting about A Dangerous Method is the opportunity to see a rendition of the formative relationships and experiences that spurred Carl Jung towards his spectacular insights. Not only that, but the film is in the hand of the auteur, David Cronenberg, which promises a unique and memorable experience. It should be in Omaha this week!

What do you see when you sleep? Do you record your dreams? Are you integrating your conscious self with your unconscious psyche? In short, are you plumbing your dream world to find your soul?

The unconscious dreamworld of the acclaimed Swiss psychoanalyst, Carl Jung, is to be revealed publicly for the first time. The New York Times Magazine had a fine article last weekend about the forthcoming publication of Jung’s Red Book, a seemingly meticulous, revealing and graphically recorded tour through years of Jung’s personal dreams. This would be of interest generally given the comprehensive and aesthetically appealing work, but it is of deeper importance when one considers that Jung is one of the last century’s great psychologists and the founder of contemporary archetypal thinking.

There are, obviously, similarities between Jung’s Red Book and Federico Fellini’s Book of Dreams, which the Jungian analyst Ernst Bernhard, encouraged Fellini to maintain. Fellini duly noted and illustrated his own oneiric existence over thirty years and this exhibition at The Academy of Motion Picture Arts and Sciences informatively introduced that work. (more…)