At last Friday’s Midlands Business Journal’s 40 Under 40 2008 Awards breakfast ceremony, Drew Embury, the Young Business Person of the Year, spoke about his success and the excellent growth of his business, P&L Technology.

In explaining his success, he talked about their exhaustive attention to fulfilling the company’s brand promise. Consistently aligning P&L Technology’s business practices with their brand promise resulted in satisfied clients and satisfied employees.

At dd|a, we preach the value and ROI of aligning business thinking with the organization’s brand, especially the “operationalizing” of that brand within the business (see the fabulous book, “Building the Brand Driven Business” by Scott Davis and Michael Dunn).

We are thrilled to see that concept exemplified so successfully. Bravo Drew.

[In the interests of ego, I would declare that I was honored with one of the 40 Under 40 awards this year, hence my attendance at the breakfast. So, err, well done me and all of my fellow honorees!]