Brave New World
Thursday, December 18th, 2008
The Generational Imperative by Chuck Underwood
After recently re-reading Aldous Huxley’s classic novel, Brave New World, it was timely to read the Questions for Jonah Lehrer interview in Sunday’s New York Times Magazine, as he has just written How We Decide, a book on how we make decisions. I got to thinking about our understanding of the human brain and the use of that knowledge in marketing. In another post, I’ll chat about behavioral economics, but in this post, as it is the end of the year and there is the surfeit of “Books of 2008″ lists, allow me to note just a few books related to this topic that I think would be inspiring and to ask you to provide your own suggestions. (more…)
