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	<title>dd&#124;a brandflakes</title>
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	<description>dd&#124;a rants and opinions</description>
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		<title>Identifying the Sound of a Brand</title>
		<link>http://blog.dday.com/branding/stuart/identifying-the-sound-of-a-brand/</link>
		<comments>http://blog.dday.com/branding/stuart/identifying-the-sound-of-a-brand/#comments</comments>
		<pubDate>Thu, 03 May 2012 20:06:36 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[hilltop ad]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2460</guid>
		<description><![CDATA[Tuesday’s American Public Media Marketplace story confirmed the progression of the business of managing the brand experience: my LG washer dryer’s ditty was not only catchy, but an integral part of the brand.This is not just an advertising hook, but an extension of the overall brand experience.
For decades, advertisers have understood that product association can [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Hopefully, writing hopefully</title>
		<link>http://blog.dday.com/branding/ally/hopefully-writing-hopefully/</link>
		<comments>http://blog.dday.com/branding/ally/hopefully-writing-hopefully/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 22:31:25 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[copy writing]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2451</guid>
		<description><![CDATA[AP Style is gradually succumbing to the scuzziness of spoken English. The powers that be recently added a new rule about the word “hopefully” to the Stylebook and I, for one, embrace it.
“Hopefully” traditionally means “in a hopeful manner.” As in, “I scoured the AP Stylebook hopefully for the answers to my grammatical questions.”
Newsflash: the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Super Bowled-over by this year&#8217;s ads?</title>
		<link>http://blog.dday.com/advertising/ally/super-bowled-over-by-this-years-ads/</link>
		<comments>http://blog.dday.com/advertising/ally/super-bowled-over-by-this-years-ads/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 14:07:10 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2443</guid>
		<description><![CDATA[We spent Friday afternoon at dd&#124;a taking a look back at the Super Bowl commercials with five days of fresh perspective (and renewed appetites for junk food and beer). Long story short: we weren’t overwhelmingly impressed with 2012’s commercials.
But do I ever keep a long story short? Nah, not really.

After cycling through most of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>At a loss for words</title>
		<link>http://blog.dday.com/copy-writing/ally/at-a-loss-for-words/</link>
		<comments>http://blog.dday.com/copy-writing/ally/at-a-loss-for-words/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 15:32:53 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[copy writing]]></category>
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2437</guid>
		<description><![CDATA[A series of bizarre email troubles recently have got me thinking: Why is there not a word – at least a catchy phrase that someone has thrown against the wall – for email-induced confusion? One hardly goes a week without some incidence of screwy lag time between sending and receipt (at least, supposedly), or mistaken tone of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Deleted scenes</title>
		<link>http://blog.dday.com/branding/ally/deleted-scenes/</link>
		<comments>http://blog.dday.com/branding/ally/deleted-scenes/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 15:22:11 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Contraband]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2426</guid>
		<description><![CDATA[I just saw the movie Contraband. I absolutely love fast-paced films about intelligent, illicit activity. Plus, Mark Wahlberg is pretty convincing in criminal protagonist roles, so I have no complaints.
 
But there always seem to be elements of movies like this one that have gaps. You know what I’m talking about: parts of the storyline that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Reality distortion field”</title>
		<link>http://blog.dday.com/branding/ally/steve-jobs%e2%80%99-%e2%80%9creality-distortion-field%e2%80%9d/</link>
		<comments>http://blog.dday.com/branding/ally/steve-jobs%e2%80%99-%e2%80%9creality-distortion-field%e2%80%9d/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 16:01:50 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2406</guid>
		<description><![CDATA[I’m about 250 pages in to Walter Isaacson’s biography of Steve Jobs. (That’s less than halfway for those of you who haven’t laid eyes on the mammoth hardcover that I happen to be foolishly carrying around in my tote bag for those moments when I can get away with reading a morsel.)
I had heard that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top-notch, tenacious salesperson wanted!</title>
		<link>http://blog.dday.com/branding/admin/top-notch-tenacious-salesperson-wanted/</link>
		<comments>http://blog.dday.com/branding/admin/top-notch-tenacious-salesperson-wanted/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:05:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[HR & Talent Management]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2396</guid>
		<description><![CDATA[We are enthusiastic about our new business strategy and have an opportunity to add a salesperson to our team. Hooray!
Are you energetic and self-motivated? Are you hungry to make sales and do you thrive on the rush they give you? Do you have a keen understanding of the social, branding, marketing and business space in [...]]]></description>
		<wfw:commentRss>http://blog.dday.com/branding/admin/top-notch-tenacious-salesperson-wanted/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HR and Brand Management &#8211; Ignite Video</title>
		<link>http://blog.dday.com/branding/stuart/hr-and-brand-management-ignite-video/</link>
		<comments>http://blog.dday.com/branding/stuart/hr-and-brand-management-ignite-video/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 16:15:43 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[HR & Talent Management]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[HR Reinvention Experiment]]></category>
		<category><![CDATA[Ignite]]></category>
		<category><![CDATA[Joe Gerstandt]]></category>
		<category><![CDATA[V180 Media]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2386</guid>
		<description><![CDATA[As a follow up to our previous posts, especially this one here, asserting that HR and talent management decision makers must also own or, at least, drive the brand, here is the HR Ignite presentation encapsulating that concept, delivered at the HR Reinvention Experiment conference. For a primer on the Ignite format, take a look [...]]]></description>
		<wfw:commentRss>http://blog.dday.com/branding/stuart/hr-and-brand-management-ignite-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holly, Jolly Holi-dd&#124;a!</title>
		<link>http://blog.dday.com/business/ally/holly-jolly-holi-dda/</link>
		<comments>http://blog.dday.com/business/ally/holly-jolly-holi-dda/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 15:29:51 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Fun]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2348</guid>
		<description><![CDATA[It is bright and festive at dd&#124;a this morning: cheerful Christmas lights draped across every possible surface, the Pandora “Michael Bublé Holiday” station serenading us from the conference room, the scent of our nine-foot Frasier Fir wafting whenever anyone walks by &#8230; plus, a few empty wine glasses, abandoned cheese trays and wrapping paper shreds [...]]]></description>
		<wfw:commentRss>http://blog.dday.com/business/ally/holly-jolly-holi-dda/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Swooning over the Art of the Menu</title>
		<link>http://blog.dday.com/art/ally/swooning-over-the-art-of-the-menu/</link>
		<comments>http://blog.dday.com/art/ally/swooning-over-the-art-of-the-menu/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 16:05:15 +0000</pubDate>
		<dc:creator>Ally G</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[menu]]></category>
		<category><![CDATA[Thanksgiving]]></category>

		<guid isPermaLink="false">http://blog.dday.com/?p=2334</guid>
		<description><![CDATA[Food is delicious. Sure, that’s a blanket statement that hardly makes sense, but I know you’re thinking, “She’s right: food IS delicious.”
It seems only fitting to be consumed by such a thought with the most gluttonous day of the year fast-approaching, but that’s really not what has fueled my hunger.
Instead, I’m inspired by a website [...]]]></description>
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		<slash:comments>0</slash:comments>
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