Comments for dd|a brandflakes

Comment on Happy Workers require HR Brand Managers by dd|a brandflakes » Blog Archive » HR and Brand Management – Ignite Video

Mon, 12 Dec 2011 16:15:49 +0000

[...] a follow up to our previous posts, especially this one here, asserting that HR and talent management decision makers must also own or, at least, drive the [...]

Comment on Omaha Steaks Brand Repositioning by dd|a brandflakes » Blog Archive » A Dangerous Method – The Genesis of Brand Archetypes

Mon, 21 Nov 2011 04:54:23 +0000

[...] as a tool to aid clients in deciphering and articulating their true selves (such as that for Omaha Steaks here, for example). What is exciting about A Dangerous Method is the opportunity to see a rendition of [...]

Comment on Close your eyes; start the show by dd|a brandflakes » Blog Archive » A Dangerous Method – Brand Archetypes

Mon, 21 Nov 2011 04:51:18 +0000

[...] have referenced Carl Jung’s analysis of dreams before in this post here, as well as our use of brand archetyping as a tool to aid clients in deciphering and articulating [...]

Comment on Comma place, commonplace? by Dawn-Hamilton Color Lab

Dawn-Hamilton Color Lab — Thu, 10 Nov 2011 00:02:57 +0000

I stick by the Oxford comma. Although I’ve been in STRONG debates with previous style managers who want to eliminate it. The best argument I heard was the inheritance scenario. John, Mary and John are to split the money evenly. In court it was argued, and won that John received 50% of the money and Mary and John were to split the other half.

Since then I haven’t had a problem with the explanation. Although your “strippers” are a lot more “fun” to explain. Good post, I’ll keep reading.

Comment on Attractive Annual Reports Drive Revenue by Kris

Kris — Tue, 30 Aug 2011 12:08:06 +0000

Wow. I could tell it would improve their investors opinion of their company.

Comment on Brand Value by dd|a brandflakes » Blog Archive » Crowd Source Spec Work – Continued

Mon, 23 May 2011 14:53:48 +0000

[...] about the use of crowd sourced spec work (you can read one brief piece about our approach to the ethics of spec work here and another about crowd sourced design for bananas (yup!) here), so it interested us to see that a [...]

Comment on Omaha Steaks Brand Repositioning by dd|a brandflakes » Blog Archive » “Raising the [Omaha] Steaks” on national TV

Mon, 18 Apr 2011 22:45:04 +0000

[...] few years ago, we wrote about the remarkable transformation of the Omaha Steaks brand position and all of the work that went into it. We love our clients and are proud that “Oma-Ha Steaks” [...]

Comment on catch 22 – while supplies last! by Ally G

Ally G — Fri, 15 Apr 2011 14:05:37 +0000

I daresay that even the wise Dave Ramsey would have to recognize the beauty of this online marketing trend, in spite of my financial demise. “I am your run-of-the-mill antelope?”

Comment on catch 22 – while supplies last! by Heidi Walz

Heidi Walz — Thu, 14 Apr 2011 20:21:12 +0000

Click your hoofs (hooves?) together and repeat after me:

“I am a gazelle. I am a gazelle. I am a gazelle.”

Comment on Brand Bananas by dd|a brandflakes » Blog Archive » Béhar: Participation is brand loyalty

Wed, 23 Mar 2011 15:33:24 +0000

[...] on this blog, in this post about Brand Value. The New York Times’s Rob Walker declared that “A big part of being ‘pop’ anything these days is prodding the masses to participate directly…. Is crowd sourced participation going to result in the brand loyalty that Yves Béhar [...]