On Sunday night’s episode of Celebrity Apprentice (“Raising the Steaks”) contestants were challenged to create occasion-specific meals using Omaha Steaks products. The entire episode featured Omaha Steaks products and paraphernalia, not to mention celebrities singing the brand’s praises. It was amazing!
A few years ago, we wrote about the remarkable transformation of the Omaha Steaks brand position and all of the work that went into it. We love our clients and are proud that “Oma-Ha Steaks” is receiving such great national recognition!
Sidenote: What dd|a spent countless hours researching and carefully crafting, celebrity contestant Gary Busey took to new heights about 15 minutes into the episode by suggesting a Father’s Day kite… “And on the kite it says ‘Heartland Quality Omaha Steaks Since 1917.’” Genius.
We needed to have a little fun with that and see it come to fruition:
We may not be celebrities, but we’re pleased to see our work getting the star treatment.