Obama Brand Transitions to White House
A comment on brand consistency and continuity. Whatever your politics, you have to admire the quality of Obama’s visual brand expression during the campaign. And now, extending his effective brand and communication strategy, he has rolled it consistently in to his Administration’s communications. That is an effective way to maintain the momentum and connection between campaign messaging and Administration messaging. From a brand perspective, he is telling us visually that the brand promise remains and moves forward. That’s brand power.
Written by Stuart
David Day | Associates
About the Author: Stuart is constantly curious and believes conversation matters, for business, people and community. Feel free to join in...
January 23rd, 2009 at 9:00 am
Cool blog Stuart – I saw it on my link via linkedin
I thought BH’s acceptance speech was in fact quite “intellectual” – it required thought from his audience, shown by the reletive silence it was heard in. Absolute wall to wall coverage still over here – the newspapers & other media are just mad for a bit of him!
Keep up the blog – its great. You can see Career E’s blog too at our homepage… Best wishes from London. Justin
January 23rd, 2009 at 10:26 am
If that wasn’t enough, the new White House web site is also technologically far and above the previous version. A few stats:
home page of http://www.whitehouse.gov, Jan. 19, 2009:
– 206 HTML errors
– 5 CSS errors
– table-based layout
– font tags
– non-semantic structure
home page of http://www.whitehouse.gov, Jan. 20, 2009:
– 1 HTML error
– no CSS errors
– CSS-based layout
– no deprecated tags
– fully semantic structure
It’s nice to see that he’s already getting things done right.