Nokia and Nunchucks
I am a sucker for kung fu flicks. Anything high kickin’, screamin’ and fist pumpin’ gets me reaching for my yellow onesie. So when I saw this Bruce Lee Nokia N96 TV Ad I watched it over and over and over.
Of course, Bruce Lee is dead (right?), so this nunchuck wielding martial artist must be a double. But what I still don’t understand is just what a dead celebrity has to do with Nokia’s N96 telephone. Maybe it has something to do with the brand archetype that the marketers have established for the phone, but because I cannot read Cantonese/Mandarin, I don’t know what their Web site says. And I would still be surprised to see a recognizable association between Bruce Lee, the global martial art hero, and a cell phone.
The use of celebrity endorsements is a trite marketing tactic, but still potentially effective. The use of dead celebrities is more interesting, but no less trite.
Anyway, I’m off to watch that clip again.
Written by Stuart
David Day | Associates
About the Author: Stuart is constantly curious and believes conversation matters, for business, people and community. Feel free to join in...